While you are in transit, you often come across a number of ads of brands, company, services, sale, awareness etc. displayed on big boards. These boards are called billboards or hoardings. Apparently, the purpose of billboards is to appeal your eyes, trigger your mind, market the brand and tickle the viewer's temptation to engage with the product/service. They are categorized under out-of-home advertising and is very effective due to its widespread outreach. Billboards are simple, cost-effective and come in different shapes/sizes depending on the requirement of clients. Nowadays, digital billboards are newly introduced and are gaining attention because they flaunt creative visualization.