Malls and Multiplexes

Mall marketing media is widely used by malls and multiplexed to appeal customers to make purchases and thereby showcase a variety of versatile alternatives. The marketing tools used by mall marketing media are:

- Interactive and brightly lit kiosks placed at highly crowded areas like entrance, escalators or eating points;

- Posters or banners placed at the eye levels of the visitors;

- Rotating LCD panels are placed throughout the malls which display a series of goods or brands of different advertisers in a slide-show format

- Audio/Video Ads of a fleeting duration and are called as digital mall display ads

Malls and Multiplexes

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